Eimdal is operated by Forgeblast SAS (“Eimdal”, “Forgeblast”, “we”, “our”, or “us”).
We are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what information we collect, how and why we use it, who we may share it with, how long we keep it, and the choices and rights available to you when you use the Eimdal website, mobile applications, services, communities, competitions, rewards features, newsletters, and related products.
Eimdal is intended for users aged 13 and over.
If you have questions about this Privacy Policy or how we use your personal information, contact us at:
Section 011. Information We Collect
The information we collect depends on how you use Eimdal.
Account and contact information
We may collect information such as:
- email address
- username or display name
- account identifiers
- Apple or Android account identifiers where used for authentication
- Discord, X/Twitter, or other connected social account information where you choose to connect those services
- language preferences
- account settings and preferences
Game and connected-account information
When you connect supported games, platforms, or gaming accounts to Eimdal, we may collect and store information made available through those integrations, including:
- game account identifiers
- usernames or player IDs
- gameplay statistics
- rankings
- achievements
- match or activity information
- game-related progress
- quests and challenge activity
- linked platform information
- data required to verify completion of Eimdal activities
We may store information retrieved through these integrations on Eimdal's internal systems where necessary to provide our services.
The information available to us depends on the game, publisher, platform, and permissions associated with the connection.
Eimdal activity and rewards information
We may collect information about how you interact with Eimdal, including:
- quests and challenges completed
- GRAPES and other Eimdal reward activity
- leaderboard activity
- local community or squad activity
- rewards claimed or redeemed
- offer interactions
- competitions and events
- preferences
- searches
- content viewed
- features used
Approximate location
Eimdal may use your approximate city or general-area location to provide local features, such as:
- showing offers available near you
- identifying relevant communities
- displaying local competitions or activities
- presenting location-relevant Eimdal content
Eimdal does not use this feature to display your precise real-time location to other users.
We aim to use only the level of location information reasonably necessary to provide the relevant feature.
Device and technical information
We may automatically collect technical information such as:
- IP address
- browser type
- device type
- operating system
- mobile device identifiers
- app version
- language
- approximate country or region
- network and connection information
- diagnostic information
- crash data
- security logs
Usage and analytics information
We may collect information about how people interact with Eimdal, including:
- pages and screens viewed
- clicks and interactions
- session information
- search activity
- referral information
- feature usage
- campaign attribution
- advertising interactions
- performance and diagnostic information
Subject to applicable consent requirements, we may use services such as:
- Google Analytics
- Meta Pixel
- TikTok Pixel
These services may use cookies, pixels, SDKs, or similar technologies.
Where required by applicable law, non-essential analytics and advertising technologies will only be used after the appropriate consent has been obtained.
Further information about these technologies will be provided in our Cookie Policy.
Newsletter information
If you subscribe to Eimdal's Respawn newsletter, we collect:
- your email address
- your preferred newsletter language
- the time and source of your consent
- the version of the consent notice you accepted
- subscription and unsubscribe status
We currently use Brevo to manage newsletter subscriptions and send marketing emails.
You can unsubscribe at any time using the unsubscribe link included in our marketing emails.
User content
We may process content that you provide through Eimdal, including information you submit through community, support, profile, social, competition, or other interactive features.
Diagnostics
We may collect diagnostic and performance information that is not necessarily directly linked to your identity, such as crashes, application errors, performance information, and technical diagnostics.
Section 022. How We Use Your Information
We may use personal information to:
- provide and operate Eimdal
- create and manage user accounts
- authenticate users
- connect supported game accounts
- verify gameplay, quests, activities, and achievements
- operate rankings, squads, competitions, and community features
- provide rewards and offers
- show relevant local content and offers
- personalise the Eimdal experience
- remember language and account preferences
- improve our applications and services
- understand how Eimdal is used
- analyse product performance
- diagnose technical problems
- detect fraud, abuse, cheating, or security incidents
- communicate service-related information
- send push notifications where permitted
- send newsletters and marketing where consent or another lawful basis permits us to do so
- measure the effectiveness of our marketing
- respond to customer support requests
- protect Eimdal, our users, and our partners
- comply with legal and regulatory obligations
- enforce our Terms of Use and other policies
Section 033. Legal Bases for Processing
Where the EU GDPR, UK GDPR, or similar laws apply, we rely on one or more legal bases depending on what we are doing.
Contract
We may process information where it is necessary to provide the Eimdal services you request or perform our agreement with you.
Consent
We rely on consent where appropriate, including for certain:
- marketing communications
- newsletter subscriptions
- cookies
- analytics technologies
- advertising technologies
- optional permissions or features
You may withdraw consent at any time.
Withdrawing consent does not affect processing that was lawful before withdrawal.
Legitimate interests
We may process personal information where necessary for legitimate interests such as:
- operating and improving Eimdal
- maintaining security
- preventing fraud and abuse
- understanding service performance
- protecting our business and users
We consider these interests against your privacy rights before relying on them.
Legal obligations
We may process information when required to comply with laws, regulations, court orders, tax obligations, accounting requirements, or lawful requests from public authorities.
Section 044. Children and Younger Users
Eimdal is intended for people aged 13 and over.
We do not knowingly allow children under 13 to create Eimdal accounts.
Children and teenagers receive additional protections under privacy laws in many jurisdictions.
Where applicable law requires parental or guardian authorisation for particular consent-based processing, we may require that authorisation before carrying out the relevant processing.
In some European countries, the age at which a child may independently consent to certain online processing may be higher than 13.
We aim to present privacy information concerning younger users in clear and understandable language.
Where appropriate, Eimdal also applies enhanced safeguards to features involving location, profiling, advertising, and sharing of personal information.
If you believe someone under 13 has provided personal information to Eimdal, please contact:
Section 055. Cookies, Analytics and Advertising Technologies
Eimdal may use cookies, pixels, SDKs, local storage, and similar technologies.
These may be used for:
- essential website functionality
- authentication
- security
- remembering preferences
- analytics
- measuring performance
- understanding marketing effectiveness
- advertising and campaign attribution
We currently expect to use services including:
- Google Analytics
- Meta Pixel
- TikTok Pixel
Where required by applicable UK or EU law, non-essential analytics and advertising technologies will not be activated until the user has made the relevant choice.
More details will be provided in our separate Cookie Policy.
Section 066. Newsletter and Marketing Communications
You may choose to subscribe to Eimdal's Respawn newsletter and other marketing communications.
Newsletter subscriptions are voluntary.
When you subscribe, we may store information including:
- email address
- newsletter language preference
- subscription date and time
- source of consent
- version of the consent wording accepted
We use Brevo to help manage subscribers and send newsletter communications.
You can withdraw your consent and unsubscribe at any time by using the unsubscribe link included in our emails.
We maintain appropriate subscription and suppression information so that we can respect unsubscribe requests and avoid sending marketing to people who have opted out.
For younger users, we take additional care around direct marketing and profiling.
Section 088. Sale and Sharing of Personal Information
Forgeblast does not sell personal information for money.
Certain US privacy laws use terms such as “sell” or “share” more broadly, particularly in relation to targeted advertising.
If our use of advertising technologies is considered a sale or sharing under applicable law, we will provide any choices and mechanisms required by that law.
Depending on where you live and whether the relevant law applies to Forgeblast, you may have additional privacy rights concerning targeted advertising, sale, sharing, access, correction, deletion, portability, or non-discrimination.
Section 099. International Data Transfers
Forgeblast and the companies that support Eimdal may process information in countries other than the country where you live.
This may include countries outside the European Economic Area or United Kingdom.
Where required, we use appropriate mechanisms and safeguards for international transfers of personal information, such as adequacy decisions, approved contractual protections, or other legally recognised safeguards.
Section 1010. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting, security, fraud-prevention, and reporting obligations.
Our general approach includes:
- Account and profile information: while your account remains active.
- Deleted accounts: personal information is generally removed or anonymised from active systems within approximately 30 days, except where retention is required.
- Backups: deleted information may remain temporarily in protected backups until those backups are replaced through their normal retention cycle.
- Gameplay and connected-game information: while needed to provide Eimdal and for a limited period afterwards where necessary.
- Reward and redemption records: may be retained for longer where required for accounting, fraud prevention, legal, or regulatory purposes.
- Customer-support information: generally up to two years after the matter is resolved unless longer retention is necessary.
- Newsletter information: while subscribed, with limited suppression and consent information retained after unsubscribe where necessary to honour your choice and demonstrate compliance.
- Security and technical logs: generally retained for a limited period, such as 30–90 days, unless required for investigation or security purposes.
- Analytics information: retained according to the configured retention period of the relevant service and kept no longer than reasonably necessary.
- Approximate location information: retained only as necessary to provide relevant location-based functionality and related operational purposes.
We periodically review whether information still needs to be retained.
Section 1111. Account and Data Deletion
You can request deletion of your Eimdal account and associated personal information from within the Eimdal app.
After a valid deletion request, we aim to remove or anonymise personal information from our active systems within approximately 30 days.
Some information may be retained where reasonably necessary for:
- legal obligations
- accounting or tax requirements
- fraud prevention
- dispute resolution
- security
- enforcing legal rights
- maintaining suppression records following marketing opt-outs
Information may also temporarily remain in backup systems until those backups are overwritten through normal processes.
Section 1212. Your Privacy Rights
Depending on where you live, you may have rights including the right to:
- request access to your personal information
- correct inaccurate information
- request deletion
- restrict certain processing
- object to certain processing
- receive certain information in a portable format
- withdraw consent
- object to direct marketing
- complain to a data protection regulator
Where applicable, you may also have rights relating to automated decision-making and profiling.
You can contact us about privacy rights at:
You may also use the account-deletion functionality provided within the Eimdal app.
UK users
You may have the right to complain to the Information Commissioner's Office (ICO).
European Economic Area users
You may lodge a complaint with the competent data protection authority in the country where you live or work or where you believe a violation occurred.
United States users
Depending on your state and whether the relevant law applies to Forgeblast, you may have rights concerning:
- access
- correction
- deletion
- portability
- targeted advertising
- sale or sharing
- non-discrimination
Section 1313. Automated Decision-Making and Profiling
Eimdal may use automated systems to support functionality such as:
- rankings
- recommendations
- fraud prevention
- quests
- matchmaking
- personalisation
- other product functionality
At present, we do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on users without providing the disclosures and safeguards required by applicable law.
If we introduce significant automated decision-making in the future, we will update our privacy information where required.
Additional safeguards may apply where profiling affects children or teenagers.
Section 1414. Data Security
We use reasonable technical and organisational measures designed to protect personal information against:
- unauthorised access
- accidental loss
- misuse
- alteration
- disclosure
- destruction
No internet-connected service can guarantee absolute security.
Users are also responsible for protecting their account credentials and should notify us if they believe their Eimdal account has been compromised.
Section 1515. Third-Party Services and Links
Eimdal may contain integrations or links to third-party services, including:
- game publishers
- gaming platforms
- Discord
- social networks
- reward providers
- local businesses
- external websites
Those organisations may independently process personal information under their own privacy policies.
Forgeblast is not responsible for the privacy practices of third parties acting independently from us.
Section 1616. Changes to this Privacy Policy
We may update this Privacy Policy as Eimdal evolves or where legal or regulatory requirements change.
The current version will be published on this page with an updated Last updated date.
Where changes are material, we may provide additional notice through the Eimdal app, website, email, or another appropriate method.
Section 1717. Contact Us
Eimdal is operated by:
Forgeblast SAS17 rue Gilbert
51100 Reims
France
Privacy contact: